Finances

 Revenue: A term used within business to refer to the income (money coming into the business

Profit: A term used within business to refer to the money costs that have been paid for. All money that exceeds the costs

Revenue Stream: Ways in which the company is making money

Revenue Streams:

Sponsorship – money paid by other organisations in order for their own brand to be
associated with the media product – Raycon sponsoring a YouTube video so the 
YouTuber promotes their earbuds.

Crowdfunding –   The product or idea is promoted via social media networks (such as Kickstarter).  It is then funded by public contributions. Contributors my be offered some benefit for their contributions (such as early access or exclusive material). Can be used for projects or ideas conceived by amateurs or professionals.

Corporate finance – The raising of money from businesses willing to invest in a project.  The business must be convinced that they will receive more money back in the long run from their investment.  Investment returns are measured over long timeframes, such as ten years for films.

Advertising – Monetary payments from brands and organisations in return for the placement of promotional material on pages or during a production (e.g. adverts displayed on a webpage or in a printed product).  This includes product placement (when the products of advertising brands are placed within the media product, such as a brand of phone appearing in a scene on a TV show).

Franchising - The intellectual property of the original product is licensed to other partners for commercial use such as merchandising.  The licence is granted in return for a fee and/or a percentage of the merchandise revenue.

Costs: Children's Shoes Brief:

Staffing – Director, camera operator, editor (possibly also costume designer), min 4 actors.

Premises/Location – renting/accessing a location (not always a cost involved)

Legal costs – music etc.

Transport – getting to the location you’ll film and petrol costs.

Resources – Realistically, you’d have cameras but it’s worth looking up the costs of these, along with boom mics and anything else you can think of.  Same goes for the website, you’d have the software for this.