Unit 2 - Pre-production and Planning

The production of a media product will require permission from a number sources in order to be successful.  Without this permission, legal issues could arise that will cost money and even prevent the product from being completed.  Gaining permission will require the use of a variety of forms that can be given to the people involved. The forms that will be needed include: • Individual release form  – Personnel working for a media production company will need to sign over the rights to their work as part of either their contract or as a separate document.  When an individual produces an item, they may need to release the intellectual property rights to that work. • Consent form  – when recording in a location where there are members of the public, permission will be needed from individuals involved, allowing their images or voice to be used.  This is also true when using actors; they need to give their consent for their image and/or voice ...

  b) 1: One asset that needs to be created could be an NPC which when interacted with, gives a quest or directions on where to go or what to do. It is needed because younger audiences may not always have an idea on what to do; this asset will help them understand more of the game and how to play/where to go. 2: Another asset could be buttons; Needed so that it is clear how the children provide their answers to questions or navigate to the next section. 6/6

    Spreadsheet  -  a computer program that can capture, display and manipulate data arranged in rows and columns Gantt  chart  -  a project management tool that illustrates work completed over a period of time in relation to the time planned for the work

  Target Audience -  a group of people defined by certain demographics and  behaviour Socio-economic (NRS) It is a way of describing people based on their education, income, and type of job.  Socioeconomic status is usually described as low, medium, and high. People with a lower socioeconomic status usually have less access to financial, educational, social, and health resources than those with a higher socioeconomic status. The term "socioeconomic target audience" describes a particular set of people who a company or organisation wants to connect with and benefit from their socioeconomic level. This can include things like earnings, education, employment, and location. For instance, while a bargain retailer may target a lower-income clientele, a luxury vehicle manufacturer may do so. Understanding the socioeconomic makeup of the target market is crucial when creating a marketing strategy. With the aid of this data, a company may design goods, services, and marketin...

Shoe Brief SWOT Strengths : Minimum of four clips is low, gives a lot of room to work with what is shot Weaknesses : 8-14 is a big age group. A lot changes between those ages. High-end = expensive, limits the audience. No specific gender = wider audience to cater for. Opportunities : Because it's designer footwear, the opportunity to liaise with high-end retail. Brand can afford rights to license music, and could provide an opportunity to liaise with a large record label. Threats : Crowded market, lots of competition. Working with young actors in an urban environment is dangerous due to things like traffic.

  Why Make a Mood Board? Allows team and client to explore and make judgements about the overall aesthetic (the 'look' and 'sound' of the product) Good judgements at this phase can help the product to appeal to its target audience and to connect to, or stand out from, competitor products (e.g. a luxury advert that gas a recognisable 'luxury car advert' feeling in its choice of imagery and text; a website for a new bar that 'feels' more quirky and characterful than those for others in the same town)

  Why Mind Map? Allows for the development if ideas Can begin to explore which ideas are most fruitful - which open up constructive possibilities and which don't Can begin to explore various ways of developing ideas Can identify ways that ideas might connect and combine

Blue-sky thinking - a group of individuals get together with an empty piece of paper or a whiteboard. Having read the brief, any thoughts, words and colours are written down. No ideas are discounted or criticised at this stage.  Mind Map - a document used during the initial phase of planning, where thoughts and ideas can be linked together and ideas can be linked off a central hub. Mood board - a collection of images, materials, words, fonts and objects used to create a 'feel' for the project. This is used to show possible colour schemes for a project. SWOT Analysis  stands for 'Strengths, Weaknesses, Opportunities and Threats'. Using these four headings you can reduce your initial ideas down to one idea that you can take forward.

  Requirements: Implicit - inferred from the brief; interpret what is said Open - some freedom for you to make decisions Constraints - Hold back in production (e.g. cost or deadline etc) Explicit - Directly stated; must be met

  Blue Sky Thinking: - Bright colours - Kids music - Youtube stars - Cartoons - Sports - Focus on any special features - Video games - Child voice-over

 

  1 (a): 1: Has to be unisex clothing  ✓ 2: Age demographic 16-30  ✓ 3: Must appeal to range of cultural groups  ✓ 4: Must contain e-commerce features  ✓ 1 (b): E-commerce features could lead to fraud and identity theft, therefore users' money and identity could be stolen. This also creates huge backlash for the app developers.  ✓ ✓ 5 (a): A legal constraint is that users faces and bodies will be used. They would also have to put other personal information. This may create worry for the users as they might stress about getting their information stolen along with their pictures potentially causing fraud and identity theft. (Not sure how many marks) Data protection of the customer.(1) Marcus would need to ensure that no personal information of a customer can be viewed by another user (1) to prevent financial or identity theft.(1) 6 1: Aurora needs to include different body shapes and sizes when it comes to fitting clothes onto user's avatars. T...

Legal issue –  something identified within the project that could potentially lead to breaking the law if not addressed.  For example, a risk assessment is required for any  filming. Ethical issue –  something identified within the project that could potentially lead to complaints if not addressed.  For example, a lack of diversity in an audio-visual product could lead to complaints that hurt the company involved. Regulatory Bodies: Legal and Ethical Issues for the brief: Representation –  in the advert and on the website, an effort should be made to represent the diversity of society, avoiding one gender or one race/ethnicity.  Only having white young men, for example, could lead to widespread criticism.  ( ethical ) Health and Safety –  in the advert, an effort should be made to ensure that cast and crew are safe in any/all locations.  Risk assessments should be undertaken.  ( Legal ) Legal Issues rel...

  Revenue: A term used within business to refer to the income (money coming into the business Profit: A term used within business to refer to the money costs that have been paid for. All money that exceeds the costs Revenue Stream: Ways in which the company is making money Revenue Streams: Sponsorship – money paid by other organisations in order for their own brand to be associated with the media product –   Raycon  sponsoring a YouTube video so the  Y ouTuber promotes their earbuds. Crowdfunding  –   The product or idea is promoted via social media networks (such as Kickstarter).  It is then funded by public contributions. Contributors my be offered some benefit for their contributions (such as early access or exclusive material). Can be used for projects or ideas conceived by amateurs or professionals. Corporate finance  – The raising of money from businesses willing to invest in a project.  The business mu...

  Requirements for video: Camera Editing software Appeal to the target audience of 8-14 Parental consent for actors Secondary appeal to parents – they’re the ones with the money to buy the shoes Appeal to a wide audience in a short time frame (20-40 seconds) Risk assess the location (especially as young actors are involved) Quick 5-week turn around. Requirements for website: Has to reflect that advert - advert has to be done first Easy to use/navigate Appeal to young people Potential Problems: Designer footwear for kids – advert has to be high-end, but also be fun for children . Young actors potentially not as reliable – may slow down the shoot 5 weeks is a quick turnaround for something like this Has to appeal in some way to adults who will be spending the money Can’t show dangerous things that children might imitate Targeting and established brand at a whole new audience Crowded market   Only   target audience detail is age – have to appeal to gender, ethnicity,   ...