LO1 Past Paper Questions

 1 (a):

1: Has to be unisex clothing ✓

2: Age demographic 16-30 ✓

3: Must appeal to range of cultural groups ✓

4: Must contain e-commerce features ✓

1 (b): E-commerce features could lead to fraud and identity theft, therefore users' money and identity could be stolen. This also creates huge backlash for the app developers. ✓✓

5 (a): A legal constraint is that users faces and bodies will be used. They would also have to put other personal information. This may create worry for the users as they might stress about getting their information stolen along with their pictures potentially causing fraud and identity theft. (Not sure how many marks) Data protection of the customer.(1) Marcus would need to ensure that no personal information of a customer can be viewed by another user (1) to prevent financial or identity theft.(1)

6 1: Aurora needs to include different body shapes and sizes when it comes to fitting clothes onto user's avatars. This is an issue as it is difficult to present clothes on people virtually as the clothing images are presented as the same size. (maybe 1 ✓) Ensuring the imagery reflect diverse ethnicities (1). If the app doesn't demonstrate that it caters for a range of cultures (1) then potential members of the target market may be alienated (1).

Ensuring that the avatar has the ability to reflect a range of body sizes and shapes of people of different weights and heights (1). If this is not offered then customers may feel the fashion brand is not inclusive (1) and decide to shop elsewhere with the potential of leaving a poor review (1)