Research

Audience Research:

- Information about the proposed target audience is collected and analysed

- ensure that the product targets the correct audience in the correct way

- Research is carried out into the target audience’s awareness of the media product’s sector and its benefits, together with their willingness to purchase the product

- carried out using primary sources with target groups being directly asked about their views

Market Research:

- research into its sector of the market is an important part of the planning

- Are there any other products that are similar?

- How successful are they?

- What features do they have?  

- Who are they aimed at specifically?  

- How much revenue do they raise?  

- How much revenue can be projected from the new product?

- a more targeted approach can be used to develop the media product

Production Research:

- Collect source material that can be used in the media product.  This material will vary depending on the media product being developed.

- Establish how viable the project is in itself.  Will it be commercially successful? Is it worth making the product?

- Determine what locations and resources will be needed.  Are there any new developments that can be incorporated into the product’s production.

Who Carries Out Research:

- carried out during the planning and pre-production phase is time-consuming and requires a wide variety of resources.  

- There are a number of specialised market and audience research companies, such as Ipsos MORI and Touchstone research, Inc. who can be employed to carry out this aspect of the production.    

- This is often a cost-efficient way of carrying out this research so that media company does not have to waste resources employing specialised people within their own organisation to carry out the research.